Our Story

Our Story

Gramax began with a simple idea: to blend the best of two worlds into something unique and heartfelt.

Felipe, our founder, left Brazil for Ireland seven years ago, bringing with him a love for his home country and a curiosity about his new one. As he settled into Irish life, building a family with his Irish partner and welcoming a little one into the world, he found himself inspired by the warmth of Irish culture. But he also carried the vibrant, colorful spirit of Brazil in his heart.

It was this blend of experiences that sparked the idea for Gramax—a brand that could bring together the warmth of Ireland with the zest of Brazil, creating products that spread love and comfort just like bees spread honey. The name “Gramax” perfectly encapsulates this vision, combining “Gra,” the Irish word for love, with “max,” symbolizing the idea of maximum love and care.

From humble beginnings, Gramax has grown into a community of like-minded individuals who believe in the power of love, warmth, and connection. Our products are designed not just to be worn or used, but to make you feel hugged, cherished, and part of something bigger.

This is our story, and we’re excited to share it with you as we continue to grow our hive.